HDMA HONORS DIANA WINNERS AT 2007 ANNUAL LEADERSHIP FORUM

Arlington, VA – October 29, 2007 – HDMA is pleased to announce the presentation of 10 Distribution Industry Awards for Notable Achievements in Healthcare (DIANA) to leading healthcare manufacturers at its 2007 Annual Leadership Forum in Phoenix, Arizona.

Since 1959, DIANA has been awarded to healthcare and consumer product manufacturers that set the standard of excellence in new product introductions and promotions. Winners also are recognized for efficient, flexible and innovative business practices that benefit HDMA member distributors and the healthcare supply chain.

The DIANA judging criteria measures key aspects of successful performance in the healthcare supply chain, including category sales growth, promotional programs, market performance, technology usage and general operational excellence. Manufacturers submitted entries for Best New Product Introduction and/or Product Promotion Awards. Winners in the Best Overall Manufacturer Categories were nominated by HDMA healthcare distributor members. All winners were chosen by a panel of judges composed of HDMA healthcare distributor members.

“The 2007 DIANA winners join an exceptional group of healthcare company leaders for their new products and their creative sales and marketing plans. Successfully introducing and delivering these new products to the marketplace exemplifies their commitment to high levels of supply chain partner innovation, expertise and cooperation on behalf of our common customer -- the patient,” said HDMA President and CEO John M. Gray. “Each year, these new product introductions expand the variety, scope and value of distributor services to the customers we serve.”

For Best New Pharmaceutical Product Introduction and/or Product Promotion Awards, the 2007 DIANA winners are:

General Merchandise/Health & Beauty Care: Johnson & Johnson Sales and Logistics Company for K-Y Intrigue

Over the Counter:  Adams Respiratory Therapeutics, Inc. for Children’s Mucinex®

Generic Pharmaceuticals: Paddock Laboratories, Inc. for Caffeine Citrate Injection and
Oral Solutions

Branded Pharmaceuticals: Pfizer, Inc. for Chantix

For the Best Overall Manufacturer Awards, the 2007 DIANA winners are:

Consumer Products Manufacturer With Sales to HDMA Distributors Less Than $10 Million:
Winner: Cara Incorporated
First Merit Finalist: Omron Healthcare
Second Merit Finalist: Broadway Industries

Consumer Products Manufacturer With Sales to HDMA Distributors More Than $10 Million:
Winner: Adams Respiratory Therapeutics, Inc.
First Merit Finalist: Novartis Consumer Health, Inc.
Second Merit Finalist: Schering-Plough Healthcare Products

Generic Pharmaceutical Products Manufacturer With Sales to Healthcare Distributors Less Than $100 Million:
Winner: Dr. Reddy’s Laboratories, Inc.                 
First Merit Finalist: Upsher-Smith Laboratories, Inc.
Second Merit Finalist: Caraco Pharmaceutical Laboratories, Inc.

Generic Pharmaceutical Products Manufacturer With Sales to Healthcare Distributors More Than
$100 Million:
Winner: Greenstone Limited
First Merit Finalist: Qualitest Pharmaceuticals, Inc.
Second Merit Finalist: Watson Laboratories, Inc., a Subsidiary of Watson Pharma, Inc.

Branded Pharmaceutical Products Manufacturer With Sales to HDMA Distributors Less Than
$300 Million:
Winner: Reliant Pharmaceuticals, Inc.
First Merit Finalist: Novo Nordisk, Inc.
Second Merit Finalist: Kerr Prescription Packaging, a Subsidiary of Berry Plastics Corp.

Branded Pharmaceutical Products Manufacturer With Sales to HDMA Distributors More Than
$300 Million:
Winner: AstraZeneca Pharmaceuticals L.P.
First Merit Finalist: Boehringer Ingelheim Pharmaceuticals, Inc.
Second Merit Finalists: Alcon Laboratories, Inc.

About HDMA
The Healthcare Distribution Management Association (HDMA) and its members are committed to patient safety by delivering life-saving health products and services through a secure and efficient healthcare distribution system.  These primary, full-service healthcare distributors are responsible for ensuring that billions of units of medication are safely delivered -- to tens of thousands of retail pharmacies, nursing homes, clinics and providers -- in all 50 states. HDMA and its members are the vital link in the healthcare system that is responsible for medicine safety, quality, integrity and availability in the marketplace.  Through leadership on public policy and industry best practices, HDMA and its members focus on providing value, removing costs and developing innovative solutions to deliver care safely and effectively.  For more information, please visit www.HealthcareDistribution.org.