The Distribution Industry Awards for Notable Achievements in Healthcare, better known as the DIANA Awards, honor manufacturers of pharmaceutical and consumer products for excellence in new product introductions, product promotions and their overall business practices with HDMA healthcare distributors.

History
Every year since 1959, the Healthcare Distribution Management Association’s DIANA has been awarded to pharmaceutical and consumer product manufacturers that set the standard of excellence in new product introductions, product promotions and business practices with HDMA healthcare distributors.

Past winners

This year HDMA will honor 13 leading manufacturers with the DIANA.  DIANA winners serve as a model for leadership and innovation in the healthcare supply chain.

Please see below for eligibility requirements and entry forms:

• Manufacturer - Submitted Entries
• Distributor - Submitted Entries
• Judging

Special Recognition
HDMA will formally honor DIANA winners at its 2008 Annual Leadership Forum Awards Banquet on November 7, 2008, in National Harbor, MD.  All winners receive a DIANA statuette, designed by the same company responsible for the annual Academy of Motion Picture Arts and Sciences Oscar® award. DIANA winners also receive:

• Priority advertising placement as well as a 50% discount off ad list prices in the annual HDMA Directory, a top-selling HDMA publication 
• A special DIANA recognition next to the winning company’s listing in the annual HDMA Directory
• Recognition in HDMA’s weekly e-newsletter, distributed to more than 6,000 healthcare industry contacts
• Special promotion in an HDMA press release sent to healthcare trade publications

To participate on the judging team for the 2008 Diana Awards, click here.

Manufacturer-Submitted Entries - Categories 1 through 7

Manufacturers can submit entries to the DIANA program for new product introductions and/or product promotions in the consumer and pharmaceutical product categories.

Consumer Products

Three consumer product manufacturers will be honored in this area; one from each of the categories listed below:

Category 1
Over-The-Counter (OTC) Products
The DIANA will be presented to the manufacturer with the best new OTC product introduction and/or product promotion.  This category includes antacids, cough/cold products, internal/external analgesics, laxatives, eye care, diet aids, natural health products, vitamins, nutritionals and smoking cessation products.

Category 2
Home Healthcare Products
The DIANA will be presented to the manufacturer with the best new home healthcare product introduction and/or product promotion.  The category includes pregnancy/ovulation tests, diabetes diagnostics, self diagnostics, first aid products, foot care products and home care products.

Category 3
General Merchandise/Health and Beauty Care
The DIANA will be presented to the manufacturer with the best new general merchandise/health and beauty care product introduction and/or product promotion. This category includes hair care, family planning, feminine hygiene, skin, oral and cosmetic products; deodorants; batteries; and film.

Pharmaceutical Products

Four pharmaceutical product manufacturers will be honored in this area; one from each of the categories listed below:

Category 4
Branded Pharmaceutical Products
The DIANA will be presented to the manufacturer with the best new branded pharmaceutical product introduction and/or product promotion.

Category 5
Generic Pharmaceutical Products
The DIANA will be presented to the manufacturer with the best new generic pharmaceutical product introduction and/or product promotion.

Category 6
Biotechnology Pharmaceutical Products
The DIANA will be presented to the manufacturer with the best new biotechnology pharmaceutical product introduction and/or product promotion. This category includes any pharmaceutical product that has as its core clinical basis the use of tissue cultures, living cells or cell enzymes. The final product may or may not require special handling or IM/IV administration.

Category 7
Rx Support Systems, Supplies and Service Products
The DIANA will be presented to the manufacturer with the best new product introduction and/or product promotion in the areas of pharmaceutical support systems, supplies or service products. This category includes products such as needles, syringes, prescription vials and containers; creative tools/events; targeted services; or new systems that uniquely benefit the healthcare distribution channel.

Eligibility For Manufacturer-Submitted Entries

• HDMA invites all Associate Members who manufacture consumer products and/or pharmaceuticals to enter the DIANA Program.
• Specific product promotions and/or new product introductions announced or shipped by the manufacturer to healthcare distributors between May 15, 2007, and June 1, 2008, are eligible for entry in the 2008 DIANA Program.
• Entries must be submitted on the official HDMA entry form in the format described in the “Guidelines” section of this brochure.
• Associate Members may submit multiple entries in each award category.
• Judging results can be obtained from HDMA after the DIANA presentation at the 2008 Annual Leadership Forum, to be held November 5-7 at the Gaylord National Harbor, in National Harbor, MD..

Preparing Entries For Best Product Introductions and/or Product Promotions
To be considered for the DIANA program, all entries submitted must include 10 copies of the following materials:

1. Completed 2008 HDMA DIANA entry form.  The entry form must be legible and filled out completely.
2. Completed 2008 HDMA DIANA self-evaluation form.
3. A one- to two-page, double-spaced, typed narrative summarizing the facts and background information on the particular product introduction and/or promotion. This is the nominating company’s opportunity to highlight the unique aspects of the product’s introduction or promotion. HDMA advises entrants to be creative and to stress the ways in which the product launch and/or promotion improved working relationships and operational efficiencies between manufacturers and distributors. Manufacturers also may highlight the way in which the product positively affected the entire healthcare delivery system. In this narrative, consider background information such as:
   • Sales/market share achieved
   • The product’s positive impact on total category sales
   • Unique sales and marketing tools employed
   • The product’s contribution to improved patient care and/or cost containment
   • Unique packaging or other delivery system to improve safety and security
   • Process that improved operational efficiency in the distribution channel
   • Positive impact on waste reduction or environmental improvement
   • Attributes that make the product launch and/or promotion notable and successful
4. Any materials used in the new product introduction and/or promotion that validate the narrative statement.
   

Judging Criteria

Distributor-Submitted Entries- Categories 8-13

HDMA solicits DIANA nominations for Consumer and Pharmaceutical Products Manufacturers from a survey mailed to all HDMA active distributor members. Click here to download the Nomination Forms. All nominations must be received by Friday, August 8, 2008 to be considered. Manufacturers nominated for the DIANA must also be members of HDMA in order to qualify for nomination. Healthcare distributor members nominate their top five manufacturer partners in each of the six categories. HDMA tabulates the nominations. Category winners receive DIANA statuettes, and two runners-up receive engraved Merit-award plaques. Judging is based on the criteria listed below

Category 8
Best Overall Consumer Products Manufacturer with Less Than $10 Million in Sales to Healthcare Distributors.

Category 9
Best Overall Consumer Products Manufacturer with More Than $10 Million in Sales to Healthcare Distributors.

Judging Criteria for Best Overall Consumer Products Manufacturers
The Company’s are scored on each of the following criterion:

1. The company consistently demonstrates flexibility and creativity in meeting the unique marketing needs of healthcare distributors and their customers.
2. The company product line and marketing plans contribute to sales growth.
3. The company’s knowledgeable salespeople are empowered to provide and deliver business solutions.
4. The company is aligned to meet strategic and functional needs.
5. The company follows industry guidelines in providing lead time on new items, opportunities and policy changes.
6. The company provides allowances to drive sales through the healthcare distributor to retail customers.
7. The company supports healthcare distributor promotional programs.
8. The company’s marketing plan provides promotional support for independent pharmacies (i.e. promotional packs, telemarketing, etc.).
9. The company supports healthcare distributor sponsored events.
10. The company provides order lead time, high service levels and billing/invoice accuracy.
11. The company’s electronic business communications capability meets/exceeds healthcare distributor needs.
12. The company provides sales support and resources to distribution centers.
13. The company provides a high level of customer service.
14. The company efficiently utilizes bar code capabilities all the way to the unit of sale.
15. The company continually seeks to incorporate new technologies to ensure product safety and security.

Category 10
Best Overall Branded Pharmaceutical Products Manufacturer with Less Than $300 Million in Sales to Healthcare Distributors.

Category 11
Best Overall Branded Pharmaceutical Products Manufacturer with More Than $300 Million in Sales to Healthcare Distributors.

Category 12
Best Overall Generic Products Manufacturer with Less Than $100 Million in Sales to Healthcare Distributors.

Category 13
Best Overall Generic Products Manufacturer with More Than $100 Million in Sales to Healthcare Distributors.

Judging Criteria for Best Overall Pharmaceutical Products Manufacturers
The Company’s are scored on each of the following criterion:

1. The company consistently demonstrates flexibility and creativity in meeting the unique marketing needs of healthcare distributors and their customers.
2. The company product line and marketing plans contribute to sales growth.
3. The company’s knowledgeable salespeople are empowered to provide and deliver business solutions.
4. The company is aligned to meet healthcare distributor strategic and functional needs.
5. The company follows industry guidelines in providing new opportunities and announcing policy changes.
6. The company supports healthcare distributor promotional programs.
7. The company provides sufficient contract notification.
8. The company’s turnaround times and chargeback resolution processes meet industry guidelines.
9. The company supports healthcare distributor sponsored events.
10. The company provides order lead time, high service levels and billing/invoice accuracy.
11. The company’s electronic business communications capability meets/exceeds healthcare distributor needs.
12. The company provides sales support and resources to distribution centers.
13. The company provides a high level of customer service.
14. The company efficiently utilizes bar code capabilities all the way to the unit of sale.
15. The company continually seeks to incorporate new technologies to ensure product safety and security.

Judging

By serving as a judge you have an opportunity to reward manufacturers who effectively utilize pharmaceutical and healthcare product distributors to build sales, and to encourage others to adopt similar practices and policies. DIANA judges review manufacturer-submitted entries and make valid judgments on the quality, appropriateness and effectiveness of their new product introductions and/or promotions.

• Criteria for judging Best Overall Consumer Products Manufacturers
• Criteria for judging Best Overall Pharmaceutical Products Manufacturers

To serve as a judge for the 2008 DIANA Award program, please submit this interest form by August 8, 2008.

DIANA winners and merit finalists for 2007:

For Best New Pharmaceutical Product Introduction and/or Product Promotion Awards

Best New Product Introduction and/or Product Promotion: General Merchandise/Health and Beauty Care
Johnson & Johnson Sales and Logistics Company for K-Y Intrigue

Best New Product Introduction and/or Product Promotion: OTC Products
Adams Respiratory Therapeutics, Inc. for Children’s Mucinex®

Best New Product Introduction and/or Product Promotion: Generic Pharmaceutical Products
Paddock Laboratories, Inc. for Caffeine Citrate Injection and Oral Solutions

Best New Product Introduction and/or Product Promotion: Branded Pharmaceutical Products
Pfizer, Inc. for Chantix

Best Overall Consumer Products Manufacturers with Sales to Healthcare Distributors Less Than $10 million
Winner: Cara Incorporated
First Merit Finalist: Omron Healthcare
Second Merit Finalist: Broadway Industries

Best Overall Consumer Products Manufacturer with Sales to HDMA Distributors More Than $10 Million
Winner: Adams Respiratory Therapeutics, Inc.
First Merit Finalist: Novartis Consumer Health, Inc.
Second Merit Finalist: Schering-Plough Healthcare Products

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors Less Than $100 Million
Winner: Dr. Reddy’s Laboratories, Inc.                 
First Merit Finalist: Upsher-Smith Laboratories, Inc.
Second Merit Finalist: Caraco Pharmaceutical Laboratories, Inc.

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors More Than $100 Million
Winner: Greenstone Limited
First Merit Finalist: Qualitest Pharmaceuticals, Inc.
Second Merit Finalist: Watson Laboratories, Inc., a Subsidiary of Watson Pharma, Inc.

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors Less Than $300 Million
Winner: Reliant Pharmaceuticals, Inc.
First Merit Finalist: Novo Nordisk, Inc.
Second Merit Finalist: Kerr Prescription Packaging, a Subsidiary of Berry Plastics Corp.

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors More Than $300 Million
Winner: AstraZeneca Pharmaceuticals L.P.
First Merit Finalist: Boehringer Ingelheim Pharmaceuticals, Inc.
Second Merit Finalists: Alcon Laboratories, Inc.

DIANA winners and merit finalists for 2006:

Best New Product Introduction and/or Product Promotion: OTC Products
Adams Respiratory Therapeutics, Inc. for Mucinex D

Best New Product Introduction and/or Product Promotion: General Merchandise/Health and Beauty Care
Del Pharmaceuticals, Inc., Div. of Del Laboratories, Inc. for Orajel Protective Mouth Sore Discs

Best New Product Introduction and/or Product Promotion: Branded Pharmaceutical Products
Reliant Pharmaceuticals, Inc. for Omacor

Best New Product Introduction and/or Product Promotion: Generic Pharmaceutical Products
TEVA Pharmaceuticals USA for Simvastatin Tablets USP

Best New Product Introduction and/or Product Promotion: Rx Support Systems, Supplies & Services
Broadway Industries for Plastic Rx Bags Rack

Best Overall Consumer Products Manufacturers with Sales to Healthcare Distributors Under $10 million
Cara Incorporated
1st Merit Finalist: 3M Consumer Health Care
2nd Merit Finalist: Del Pharmaceuticals, Inc., Div. of Del Laboratories, Inc.

Best Overall Consumer Products Manufacturer with Sales to HDMA Distributors Over $10 Million
Pfizer Consumer Healthcare
1st Merit Finalist: Bayer Healthcare Consumer Care Division
2nd Merit Finalist: Novartis Consumer Health, Inc.

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors Under $100 Million
Dr. Reddy's Laboratories, Inc.
1st Merit Finalist: Fougera, Division Altana, Inc.
2nd Merit Finalist: Apotex Corp.

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors over $100 Million
Greenstone Limited
1st Merit Finalist: Par Pharmaceuticals, Inc.
2nd Merit Finalist: Qualitest Pharmaceuticals

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors Under $300 Million
3M Pharmaceuticals
1st Merit Finalist: Biovail Pharmaceuticals, Inc.
2nd Merit Finalist: Kerr Prescription Packaging, a Subsidiary of Berry Plastics Corp.

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors Over $300 Million
Berlex Laboratories
1st Merit Finalist: Boehringer Ingelheim Pharmaceuticals, Inc.
2nd Merit Finalist (tie): GlaxoSmithKline
2nd Merit Finalist (tie): Pfizer U.S. Pharmaceuticals Group, Div. of Pfizer Inc.

DIANA winners and merit finalists for 2005:

Best New Product Introduction and/or Product Promotion: OTC Products
Adams Respiratory Therapeutics for Mucinex DM

Best New Product Introduction and/or Product Promotion: Home Health Care
Cara Incorporated for LCD Heating Pad with Select Heat

Best New Product Introduction and/or Product Promotion: General Merchandise/Health and Beauty Care
Schering-Plough HealthCare Products for Coppertone Continuous Spray

Best New Product Introduction and/or Product Promotion: Branded Pharmaceutical Products
ISTA Pharmaceuticals, Inc. for Xibrom

Best New Product Introduction and/or Product Promotion: Generic Pharmaceutical Products
Mylan Pharmaceuticals for Fentanyl Transdermal System CII

Best New Product Introduction and/or Product Promotion: Rx Support Systems, Supplies & Services
Broadway Industries for Plastic Rx bags

Best Overall Consumer Products Manufacturers with Sales to Healthcare Distributors Under $10 million
Cara Incorporated
First Merit Finalist: National Vitamin Company
Second Merit Finalist: 3M Consumer Healthcare

Best Overall Consumer Products Manufacturer with Sales to HDMA Distributors Over $10 Million
Pfizer Consumer Healthcare
First Merit Finalist: Fougera, Div. Altana Inc.
Second Merit Finalist: Novartis Consumer Health, Inc.

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors Under $100 Million
STADA Pharmaceuticals, Inc.
First Merit Finalist: Warrick Pharmaceuticals, Div. Schering Laboratories
Second Merit Finalist: Roxane Laboratories

Best Overall Generic Pharmaceutical Products Manufacturer with Sales to Healthcare Distributors over $100 Million
Mylan Pharmaceuticals
First Merit Finalist: Ranbaxy, Inc.
Second Merit Finalist: PAR Pharmaceutical, Inc.

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors Under $300 Million
Kerr Prescription Packaging, Div. of Kerr Group, Inc.
First Merit Finalist: 3M Pharmaceuticals
Second Merit Finalist: IVAX Laboratories

Best Overall Branded Pharmaceutical Products Manufacturer with Sales to HDMA Distributors Over $300 Million
Wyeth Pharmaceuticals
First Merit Finalist: Forest Pharmaceuticals, Inc.
Second Merit Finalist: Pfizer U.S. Pharmaceuticals Group, Div. of Pfizer, Inc.

Questions?

Please contact:

Lisa Gallagher
Director, Member Relations & Meetings
(703) 885-0251
lgallagher@hdmanet.org