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> Concurrent Sessions
> Networking Receptions

General Sessions

Monday, June 11

Opening General Session
8:30 AM-9:45 AM

Welcome Address
John M. Gray, President & CEO, HDMA; and Matthew J. Rowan, President & CEO, HIDA

HDMA President and CEO John M. Gray and HIDA President and CEO Matt Rowan will open the meeting and officially welcome attendees to the HDMA 2007 DMC & Technology Expo and the HIDA 2007 Operations Conference. Learn what each Association is doing to provide the leadership needed to streamline business operations and further enhance supply chain integrity using current and emerging technology solutions.

Chairman’s Address
Mark W. Parrish, CEO of Healthcare Supply Chain Services, Cardinal Health, Inc.

HDMA Chairman Mark W. Parrish will discuss HDMA’s future focus and ongoing plans to forge effective alliances, support continuous innovation and increase efficiencies on behalf of patient safety, supply chain security and patient access to critical care.

Keynote Presentation: DIRECTED INNOVATION IN THE SUPPLY CHAIN
James R. Kellso, P.E., Manager of Supply Network Research & Supply Chain Master, Intel

Intel’s Supply Chain Master, Jim Kellso, believes that innovation for the sake of innovation—while exciting—doesn’t necessarily solve real business problems. Intel’s “Directed Innovation” process is an art that allows them to determine the business issues that need innovative ideas, and directs resources to solve them in creative new ways.

Kellso will describe how he and his team attempt to examine the future to determine problems that will need to be solved in three to five years, work through theoretical and applied research activities and develop solutions that improve Intel’s and customers’ bottom lines. He’ll share how this process and the innovative results are leading to a highly responsive supply chain that is meeting aggressive goals to reduce cycle times, decrease costs and improve customer responsiveness.

Tuesday, June 12

Morning General Session
8:30 AM-9:45 AM

iBusiness Solution Awards

The esteemed HDMA iBusiness Solution Awards have honored forward-thinking companies since 1987. These prestigious annual awards recognize HDMA members for technology-enabled process improvements in the healthcare industry. iBusiness Solutions range from innovations of existing systems and business processes, to unique implementation of cutting-edge technologies with revolutionary process design.

iBusiness Solution Award winners are chosen by members of HDMA’s Industry Relations Council based upon the following criteria:

• Value from productivity gained within the healthcare industry;
• New or expanded market access;
• New services to existing customers;
• Improved customer service or satisfaction;
• Eliminating time/costs in the healthcare supply chain; and
• Innovative use of technology.

What’s In, What’s Out, What’s Ahead: 2007 Healthcare Marketplace Trends
Doug M. Long, Vice President, Industry Relations, IMS Health

This popular and informative session provides you the opportunity to learn how emerging trends will have an impact on strategic plans for 2007—and beyond.

Doug Long of IMS Health will share the latest industry data and emerging marketplace trends for branded pharmaceutical, generic pharmaceutical and biotech sales.

Doug Long is an industry thought leader who specializes
in analyzing information from IMS Health’s premier sales,
prescriptions, promotional and medical databases. Using this data, Long is able to offer perspectives on a range of vital pharmaceutical topics, including global market trends, industry
forecasts, research and development, marketing practices, blockbuster drugs, patent expirations, generic trends, biotechnology and more.

Lunch & Presentation
12:00 PM-1:45 PM

Supply Chain Trends In Hospitals & Health Systems
Robert Lawton Burns, PhD, Director, Center for Health Management and Economics, The Wharton School, University of Pennsylvania

Hear the latest results from a national survey of hospitals and hospital systems, conducted by Dr. Robert Burns, Director of the Center for Health Management and Economics at the Wharton School at the University of Pennsylvania. mx

This special lunch presentation will explore survey results to discuss:

• Hospital pharmacy and materials management services;
• Prevalence of self-distribution for both pharmacy and med-surg products;
• Use of outside GPOs for pharmacy and med-surg products that are self-distributed;
• Use of outside distributors to manage hospital warehouses and distribution networks; and
• Qualitative and quantitative factors that lead hospitals to consider outsourcing inventory and distribution functions.

Dr. Burns also will analyze trends in hospital systems, including efforts to standardize materials management. Stay on the cutting-edge of information while you learn more about this fast-growing healthcare business segment.

Dr. Burns teaches courses and is an expert in the areas of healthcare strategy, strategic change, organization and management, managed care and integrated delivery systems.

Wednesday, June 13

Morning General Session
8:30 AM-9:30 AM

A View From the Customer: Panel Discussion

It’s simple, right? Ship the customers what they want, when they want it. But your customers still have to order and receive, forecast, communicate and share information to make the whole process work. What are the challenges they face on a day-to-day basis? How do they hope to work with distribution partners to increase efficiency? What are the next-generation services that customers expect you to deliver? Hear first-hand what this panel of retail and institutional customers has to say.

Moderator: Adam J. Fein, PhD, President, Pembroke Consulting, Inc.

Panelists:
Jack DeAlmo, President, West Bay Consulting Services, Inc.
Cray Lester, Supply Chain Manager, H-E-B Grocery Company

Closing General Session
9:45 AM-11:00 AM

Cam Neely
Retired Boston Bruin and inducted into the Hall of Fame, 2005
Founder of The Cam Neely Foundation for Cancer Care

Hear an inspiring message from one of the most popular Boston Bruins of all time, Cam Neely. He played thirteen years in the NHL, the final ten with the Boston Bruins. His career came to an end in August of 1996 when he was diagnosed with a career-ending hip injury. Neely retired, but not without leaving his mark on the hockey world with 726 games played, 395 goals, 299 assists, 694 total points and 1256 penalties minutes. Neely was the perfect player, a blend of toughness, intimidation and scoring touch. He became the league's first termed "power forward."

Concurrent Education Sessions

Monday, June 11 | 10:00 AM-12:00 PM

Electronic Advantage: Developing EDI to Support Fee-for-Service

Electronic business strategies and trends are changing the marketplace at an accelerating pace. This session will help you and your company gain an electronic advantage in the area of EDI technology.

Learn how electronic data interchange (EDI) is changing, and, in turn, how fee-for-service contracts and models are evolving. You will hear about important revisions to existing HDMA EDI transaction guidelines such as 852 Product Activity, 867 Product Transfer and Resale and others.

Moderator: John G. Howells, Director, Industry Relations, HDMA

Speaker:
Tim Stearns, Systems Consultant, Baxter Healthcare

The Pedigree Puzzle

Current pedigree requirements vary by state, and continue to evolve as more legislatures re-write laws. Need help navigating the puzzling maze of state and federal pedigree requirements?

In this session, learn about the pedigree requirements at the state and federal levels, as explained by experts. Attend this session for the latest trends and outlooks for pedigree and licensure and unique state approaches, including insights from Nevada on its Electronic Pedigree reporting requirement.

Moderator & Speaker: Elizabeth A. Gallenagh, Esq., Director, State Government Affairs, HDMA

Speakers:
Daniel G. Bellingham, Associate Director, State Government Affairs, HDMA
Louis Ling, Esq., General Counsel, Nevada State Board of Pharmacy

Distribution 101: Know Your Supply Chain

Emerging and newly-commercial pharmaceutical manufacturers face many challenges bringing a product to market.  Launching a new product means much more than just regulatory approval and a marketing plan.  It means piecing together a complicated puzzle of distribution channel decisions, developing policies for returns and recalls, implementing electronic order and contract management, regulatory compliance and much more.

This session is designed to give you a better view of this puzzle and a clearer path to connecting all the pieces.  You will learn about different distribution models that can support your unique product or customer, the data commonly exchanged between trading partners to support their agreements and how to address returns and recalls.  Presentations and panel discussion from manufacturers who have learned the process, distributors that help you reach your customers and vendors that provide critical services will help prepare you to enter the market.

Moderator: Perry L. Fri, Senior Vice President, Industry Relations, HDMA

Speakers:
Randy J. Bradway, MS, RPh , Vice President, Commercial Operations, Cephalon Inc.
Robert Brown, Senior Director, Sales & Account Management, Specialty Pharmaceutical Services,
Cardinal Health, Inc.
Paul Furgal, Senior Director, Trade Relations, McKesson Specialty
Bob Glasgow, Vice President, Distribution Strategies and Business Development, AmerisourceBergen Specialty Group
Amy A. Winnen, Associate Director, Customers & Markets Operations Vertex Pharmaceuticals

Monday, June 11 | 2:00 PM-3:00 PM

Call to Action: Implementing Track-and-Trace Technology in the Healthcare Supply Chain

In October 2006, the healthcare industry was challenged to declare a target date for track-and-trace technology implementation. Since then, many important steps have been taken to bring together industry participants and drive toward this goal.

In this session you will learn about timelines and milestones for track-and-trace implementation, the technologies that will support the goal and how some companies in the industry plan to move forward.

Moderator: Perry L. Fri, Senior Vice President, Industry Relations, HDMA

Speaker: David Donnan, President, Silvertip Management

An HDMA Foundation Sneak Preview: Industry Benchmarks in 2007

Here’s your chance to be one of the first to learn the latest industry benchmarks, as reported in HDMA’s 2007 Operating and Financial Performance Survey of the healthcare industry.

This session will highlight how the industry is performing, the financial and operational effects of changes in the industry and analyze and forecast future implications. The session also will include an assessment of the characteristics of the highest-performing companies in the industry and how this “winning” performance was achieved. Comparisons also will be made between healthcare distribution performance and that of other distribution businesses.

Moderator: Ed Vianco, Vice President and Controller, McKesson Pharmaceutical Supply Solutions

Speaker: Thomas J. Noon, Principal, Industry Insights, Inc.

Expanding Partnerships and Driving Efficiencies Through Lean Thinking

Effectively managing business relationships and supply chain partnerships is key to any company’s success, and effectively managing the supply chain and meeting the needs of the customer is especially important in the healthcare industry.

This session will provide insight into the use of lean Six Sigma as an effective business strategy for business process improvements and customer relationship management.

Moderator: Nancy E. Hanagan Hennenberger, Executive Vice President and COO, HDMA

Speakers:
Peter Beckwith, Director, Business Integration, Cardinal Health, Inc.
Brian Ellis, Senior Vice President, Branded Purchasing, Cardinal Health, Inc.
Kevin J. Hanna, Director, Business to Business Distribution, Eli Lilly and Company

Developing Your EDI/E-Commerce Strategy

Explore new e-commerce technologies in this session designed to help you evolve your business strategies. Hear from experts in the field about how to best leverage and expand existing e-commerce infrastructure and how to utilize EDI.

Using EDI can streamline and simplify many business processes, including fee-for-service contract management, CSOS and pedigree compliance initiatives. This session will instruct you on how these tools can enhance your business processes.

Moderator: Marjorie D. DePuy, Associate Director, Industry Relations, HDMA

Speakers:
Paul Fowler, Vice President, Strategy Healthcare & Life Sciences, Axway
Heather Zenk, Director, Integrated Solutions, AmerisourceBergen Drug Company

Monday, June 11 | 3:15 PM-4:15 PM

Exploring Innovative Techniques to Enhance Warehouse Efficiencies

Get a leg up on the latest and greatest warehousing technologies in this informative session. You will learn how to leverage warehouse technology to reduce inefficiencies in day-to-day operations by improving and creating processes around effective automation strategies.

You also will learn the practical implementation of technology in today’s warehouse environment, and how to measure success.

Moderator: John G. Howells, Director, Industry Relations, HDMA

Speaker: Susan Rider, President, Rider & Associates

Understanding Medicare-Medicaid Reimbursement Calculations

The Deficit Reduction Act of 2005 resulted in sweeping revisions to the calculation methodologies for both the Medicare and Medicaid programs. Learn more about how the Centers for Medicare and Medicaid Services (CMS) determines appropriate reimbursements for prescription drugs.

This session will make these new calculation methodologies and other requirements understandable by explaining the underlying policies advanced by Congress and CMS. All healthcare companies need to understand these new calculations and their anticipated effect on manufacturers, distributors, pharmacies and patients.

Moderator: Brian M. Cherico, Esq., Manager, Regulatory Affairs & Healthcare Policy, HDMA

Speaker: Larri Short, JD, Partner, Health Law Group, Arent Fox, PLLC

Pandemic and Emergency Preparedness: How You Fit In

The government’s framework for emergency preparedness and response measures prescribes an important role for the pharmaceutical distribution industry in the event of a pandemic influenza outbreak or a catastrophic natural disaster. During this session, panelists will provide insight into the efforts underway between industry and government leaders as they work to develop and refine an effective and integrated response network.

Learn what issues have been solved and what remains to be done.  Hear where you fit in to information-gathering and readiness efforts, and how you can participate in sustaining an efficient and coordinated supply chain system under emergency conditions.

Introduced by: Marjorie D. DePuy, Associate Director, Industry Relations, HMDA

Moderator & Speaker: Thomas P. McKenna, III, Corporate Vice President, Business Processes, Bristol-Myers Squibb Company

Speakers:
Philip C. Dugger, CRM CSP ARM, Director, Safety and Business Continuity Management & Recovery, US Oncology
Jane Morgan, Director, Individual Assistance Preparedness & Response,  American Red Cross

Tuesday, June 12 | 10:00 AM-12:00 PM

Breakthrough HDMA Foundation Research: A Blueprint for Data Management/Data Sharing in the Healthcare Supply Chain

A major goal of the healthcare industry is the adoption of track-and-trace technologies across the supply chain to further enhance security and efficient compliance with pedigree and other requirements. To be successful, companies evaluating their adoption path or conducting pilot tests must assess their vision of data sharing with trading partners. Groundbreaking research from the HDMA Research & Education Foundation has identified opportunities and critical challenges for data sharing in healthcare.

In the latest phase of research, conducted by Forrester, Inc., the Foundation has been working to develop business process models that support data sharing across the supply chain. Through surveys and interviews with trading partners, the models being developed work to answer critical questions that will enable the successful implementation of track-and-trace technologies. Attend this working session to understand and provide input on the models. Audience response devices will be utilized to capture feedback and ensure your opinions are considered moving forward.

Speakers:
Sharon C. Leaver, Vice President, Research Director, Forrester Research, Inc.
Patrick Connaughton, Senior Analyst-Enterprise Applications, Forrester Research, Inc.

Panelists:
Ron Bone, Senior Vice President, Distribution Support, McKesson Supply Solutions
William Gouveia, MS, Director of Pharmacy, Tufts New England Medical Center
Brian W. Magerkurth, Vice President, Global Supply Chain, Baxter Healthcare Corporation

Looking Forward in Reverse Logistics: Returns Management

Whether you are a manufacturer, a distributor or a service provider, you know that returned products in the supply chain impact your bottom-line. In order to help you better control this cost, the HDMA Returns Task Force has been researching best practices in the areas of recalled/withdrawn goods, returned goods and logistics, and will share their findings and more in this practical session.

This session will explore the operational impact of returns management, discuss new research and assess the implications. Hear fresh perspectives on current logistics practices, return authorizations, causes of delays in credit processing, and shipping, receiving and disposition practices.

Introduced by: Marjorie D. DePuy, Associate Director, Industry Relations, HMDA

Moderator & Speaker: Daniel J. Raftery, President, Raftery Resource Network, Inc.

Speakers:
Michael Papierniak, Manager, Merchandise Disposition, Walgreen Company
Tom Renkey, Director, Supply Chain Services, AmerisourceBergen Drug Company
Robert J. Schaltenbrand, Director, Strategic Development, Guaranteed Returns
Bob Weston, Rx Customer Service & Logistics Manager, Procter & Gamble Pharmaceuticals

Strategize to Simplify: Contracts and Chargebacks

Interested in better business results from the complex processes and arrangements inherent in the contract administration and chargeback system? In this session you will hear various approaches to driving value through streamlined processes and transaction synchronization from a panel of experts representing distributors, manufacturers and group purchasing organizations (GPOs).

Understand how relationships are changing between manufacturers, distributors and GPOs, and how the contract and chargeback process is affected. This is a must-attend for anyone looking to simplify their business operations.

Introduced by: John G. Howells, Director, Industry Relations, HDMA

Moderator & Speaker: Heather S. McCreary, MBA, Director of Contracts, AmerisourceBergen Corporation

Panelists:
Nancy Carlson, Manager, Shared Commercial Systems, Hospira
David Evangelista, Director, Contract Administration, McKesson Corporation
Heather Paton, Senior Director, Pharmacy Contract Managaement, Novation, LLC
Mark Zenz, Group Director, Contract Services and Marketing (HCS), Johnson & Johnson Sales and Logistics Company

Tuesday, June 12 | 2:00 PM-3:00 PM

Cold Chain Best Practices

With the growing number of products that require cold chain handling, the HDMA Logistics Operations Committee has focused on developing best practices for distribution of these unique products. In this session, learn best practices for product transportation and storage of cold chain products, and understand the latest regulations and global trends in the cold chain.

Moderator: John G. Howells, Director, Industry Relations, HDMA

Speakers: Henry Ames, Director, Strategic Marketing, Sensitech Inc.
Robert Brown, Senior Director, Sales & Account Management, Specialty Pharmaceutical Services, Cardinal Health

Best Practices in Distributor Accreditation

Accreditation of pharmaceutical distribution facilities is a recent development that is now required by several states, including Indiana. What is accreditation and how do the state requirements for distributors vary from more traditional types of accreditation programs in healthcare? Is accreditation a regional requirement or a nationwide trend? What do distributors need to know to be prepared to comply?

This timely session will address these questions and provide the opportunity to hear first-hand how distributors are responding to new accreditation requirements.

Moderator: James M. Jacobson, Esq., Partner & Chair, Health Law & Life Sciences Team,
Holland & Knight LLP

Speakers:
Joshua M. Bolin, Board Liaison, National Association of Boards of Pharmacy
Timothy J. Melvin, Vice President, Distribution and Technology, DIK DRUG Company, Inc.
Tom McDonald, Director of Regulatory Affairs, McKesson Medical-Surgical
Jeff Mittleman, Esq., Partner, Health Law & Life Sciences Team, Holland & Knight LLP

Stay Ahead of the Game: How to Best Utilize RFID

As the healthcare industry moves toward RFID technologies to further increase the security of the supply chain, learn what new business opportunities are available.

This session will discuss new opportunities in areas such as warehousing, inventory management and product tracking that will be changing as more companies adopt RFID technologies. You will learn how to use RFID to your company’s advantage, and how to stay ahead of this new technology—instead of behind it.

Moderator: Perry L. Fri, Senior Vice President, Industry Relations, HDMA

Speakers:
Jeff Barnett, Product Manager, VeriSign Intelligent Supply Chain Services, VeriSign, Inc.
Heather Zenk, Director, Integrated Solutions, AmerisourceBergen Drug Company

Congress and Generic Drugs – Are Reforms Likely?

As Congress faces new pressures to reduce healthcare costs, legislation has been introduced in the U.S. House and Senate that would create a regulatory pathway for approval of follow on biologics, prohibit the launch of authorized generics and stop the practice of brand/generic settlements.  Attend this session to learn the legal, scientific and political issues associated with these legislative initiatives.   Daniel E. Troy, former chief counsel of the Food and Drug Administration (FDA) and current partner at Sidley Austin LLP, will provide an overview of generic drug legislation, and insight into this complex and highly controversial issue.  

Moderator: Scott M. Melville, Senior Vice President, Government Relations, HDMA

Speaker: Daniel E. Troy, Partner, Life Sciences Practice, Sidley Austin LLP

Must-Attend Industry Networking Receptions in Expo Hall

Monday, June 11 | 4:15 PM-6:00 PM
Tuesday, June 12 | 5:00 PM-6:30 PM

Jump-start your networking opportunities with two receptions, attended by more than 700 executive leaders from top healthcare manufacturing, distribution and technology companies—all in a single setting.

Co-presented by HDMA and HIDA, both receptions take place in the Technology Expo Hall, and will be open to the HDMA 2007 DMC & Technology Expo and HIDA 2007 Operations Conference attendees. Be sure to attend to discuss key strategies, solutions and opportunities with industry peers and exhibitors.