Health, Beauty and Wellness Products Forum

June 11–12, 2012

Sponsored by Upsher-Smith Laboratories, Inc.

Produced in cooperation with the Consumer Healthcare Products Association (CHPA) and the National Community Pharmacists Association (NCPA).

The healthcare industry is recognizing the opportunities to serve the independent pharmacy sector, with 20,000 mutual independent pharmacy customers. This educational workshop, convening within the Business & Leadership Conference (BLC), will offer a forum for distributor and manufacturer executives to evaluate front-of-store trends for independent pharmacies.

HDMA distributor members and their independent pharmacy customers will share their thoughts on what categories and strategies will drive front-of-store sales in the coming years. Last year, 30 distributor companies attended this program; this year, meet with the companies that can help drive growth with your independent pharmacy customers.

Beginning after the BLC General Session on Monday, June 11, the forum includes a luncheon and afternoon programming, the DIANA and Nexus evening celebration and one-on-one business appointments with your trading partners on Tuesday, June 12.

Monday, June 11, 2012
11:30 AM-12:15 PM Luncheon and Networking Activity
12:15 PM-12:45 PM Keynote Presentation: Health and Wellness Landscape at Retail
A discussion of shopper behavior across channels, including the latest demographic insights and trends driving purchase patterns.

Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail
12:45 PM-1:15 PM Growth Drivers: What Factors Lay Behind Independent Pharmacy Front-End Sales?
Hear the latest research from Hamacher Resource Group highlighting six categories succeeding at independent pharmacy and what’s driving their success. Discover what differentiates independents from their chain drug counterparts.

Dave Wendland, Vice President, Hamacher Resource Group
1:15 PM-1:30 PM Break
1:30 PM-2:00 PM Front-End Overhaul
This presentation will share real life stories on how independents are quickly learning to sell more OTC. See slides of improved floor plans, creative merchandising, and strategic category placement. Learn how you can become an integral part in helping pharmacies grow planned, companion and impulse sales.

Gabe Trahan, Senior Director of Store Operations & Marketing, National Community Pharmacists Association
2:00 PM-4:35 PM 

Partnership Pairs
Distributors and their independent customers will present and discuss their key initiatives and priorities for the next 6-12 months, sharing customer-specific perspectives and expectations with the supplier-only audience.

2:00 PM-4:35 PM Roundtable Topic Discussions
This session is open to distributors, their pharmacy customers, all service provider companies and association staff.

Participate in roundtable discussions with topics ranging from consumer trends and disease states to execution at front-of-store. Learn more about industry research and tools available from our partner organizations, the National Community Pharmacists Association (NCPA) and Consumer Healthcare Products Association (CHPA). Facilitated by Association staff.
4:40 PM-5:00 PM Town Hall
Debrief on the day's highlights and share your thoughts for the industry looking forward. Facilitated by Association staff.

Schedule is subject to change

Advance registration is required. For more information, contact Lisa Kanfer at (703) 885-0270.

For details on the 2011 program, click here.

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