Session Descriptions

General Sessions

Thursday, October 15

General Session I | 7:45AM-10:30AM

The Power of Partnership Award
Presented by Curt Welling, President and CEO, AmeriCares, AmeriCares

HDMA and AmeriCares will present the Power of Partnership Award, created to recognize and honor HDMA members who have shown exceptional dedication and innovation in expanding access to medicines and healthcare for disadvantaged populations in the developing world.

The nominee must be an HDMA member and:

• Demonstrate commitment to healthcare measured through in-kind donations, philanthropic support, leadership, corporate policies or initiatives;
  
• Create initiatives that address critical international health issues; and
  
• Demonstrate the ability and willingness to share best practices with others to improve international health and access to medicines.

The Political Aftermath of the Economic Crisis
Steve Forbes, Chairman and CEO, Forbes Inc., Editor-in-Chief, Forbes Magazine

As Chairman and CEO of Forbes Inc. and Editor-in-Chief of Forbes Magazine, Steve Forbes is front and center on the economic challenges we face today. Making frequent appearances on CNN, MSNBC and Fox News, Mr. Forbes has become the voice of calm in these turbulent economic times. He outlines what needs to happen now for the immediate economic crisis to pass quickly. While recognizing that shell-shocked businesses and consumers won’t recover rapidly from the trauma of recent months, Mr. Forbes provides his insights on why the downturn shouldn’t be prolonged. He predicts that the U.S. and other economies should start to pick up no later than next spring—if they take the right steps.

Steve Forbes runs the nation’s foremost business magazine as the Chairman and CEO of Forbes Inc. and Editor-in-Chief of Forbes Magazine. Forbes is the nation’s leading business magazine, with a circulation of more than 900,000. Mr. Forbes took leaves of absence from Forbes, Inc. in 1996 and 2000 to campaign vigorously for the Republican nomination for the Presidency. Key to his platform were a fl at tax, medical savings accounts, a new Social Security system for working Americans, parental choice of schools for their children, term limits and a strong national defense. Mr. Forbes continues to energetically promote this agenda.

The Future of the Healthcare Marketplace: The Quest for Value for All Americans
Supported by Abbott
Ian Morrison, PhD, Healthcare Futurist and Author

Healthcare is in a constant state of change, with three major forces shaping its future. First is the current economic downturn. Healthcare has been relatively unscathed so far, but it will not be immune. Second is the relentless pressure on healthcare to deliver value in terms of quality, reliability and access at an affordable cost. Public and private payers will continue to demand higher performance from the delivery system and will use the tools of transparency, measurement and reimbursement redesign to galvanize a major transformation in the delivery system. The third major force is the once-in-a-decade movement of health reform to expand coverage to all Americans and transform health care value.

How will the Obama administration respond to a challenging economic environment and the pressure to reform healthcare? The industry is looking for a new direction and a new vision. This presentation will focus on the political, economic and strategic context of change in healthcare, describe the possible scenarios and examine how the various players are preparing for the future. It will identify the leadership challenges and opportunities ahead and provide strategic insights on how organizations and individuals can flourish in the future.

Friday, October 16

The Power to Win! | 8:00AM-9:30AM
Breakfast with Sugar Ray Leonard, Boxing Legend and Successful Entrepreneur

One of the most enthralling sports figures of modern times, Sugar Ray Leonard faced the difficulties of life head-on and then swept them aside. The secret of his triumphs in the ring and in business help audiences around the world beat the odds.

Leonard took home Olympic gold and fought his way to world championships in three weight classes, a record still standing today. Voted "one of the top 25 athletes of the last 25 years" by ESPN, he is a successful entrepreneur who started his own sports-promotion firm. With irrepressible charm and relentless drive, Leonard keeps audiences mesmerized with a high-energy presentation guaranteed to inspire a passion to be their best. Leonard most recently served as a coach and mentor to competitors on the television show The Contender.

Whether achieving greatness as an athlete or in the business arena–the same qualities that drive success apply: discipline, focus, determination, preparation, the right attitude and setting fear of the unknown aside. Hear how Sugar Ray Leonard makes a powerful case for his principles of success with a sense of humor and a smile that lights up the room.

General Session I | 9:45AM-11:45AMI

Solving the Healthcare Crisis
Tom Daschle, Former Senate Majority and Minority Leader

One of the most influential men in Washington today, Tom Daschle is a former senator whose lifelong passion and commitment to public service and healthcare reform is undeniable. As Senate majority and minority leader from 1994–2005, he cultivated a legacy as a dynamic party leader and tireless fighter for the common man. Senator Daschle remains committed to everyday Americans. He is an outspoken advocate for healthcare reform and a well-connected voice among the healthcare industry and Washington policy-makers.

Based on his book, Critical: What We Can Do About the Healthcare Crisis, Senator Daschle outlines the healthcare reform strategies that are the foundation of President Obama’s healthcare plan. Evaluating where previous attempts at national healthcare coverage have succeeded and where they have gone astray, he explains the complex social, economic and medical issues involved in reform and sets forth his vision for change.

Legislative Education Fund (LEF) Luncheon | 11:30AM-1:00PM

A View from Washington
Howard Fineman, Senior Washington Correspondent and Political Columnist, Newsweek

A true Washington insider, political speaker Howard Fineman is widely respected throughout the news industry for his knowledge of the political landscape. A senior Washington correspondent and columnist for Newsweek, Fineman has reported from the nation’s capital since 1980. His “Living Politics” column appears weekly on Newsweek.com and MSNBC.com. He also serves as a political analyst for NBC News and is a frequent contributor to Hardball with Chris Matthews and Countdown with Keith Olbermann. Fineman’s latest book, The Thirteen American Arguments, a national best-seller published by Random House, was released in paperback in March 2009.

Don’t miss this great opportunity to not only support the industry, but hear from one of Washington’s top political insiders.

About the LEF

Proceeds from this luncheon will benefit HDMA’s LEF, an important program that helps HDMA carry out its legislative agenda on behalf of its members. The luncheon provides an opportunity to network with trading partners. Individual tickets are being sold for this lunch, but table sponsorships are available for members that would like to host guests and offer additional support to the LEF. These funds are not used for campaign contributions, therefore corporate funding for LEF attendance is permissible.

The lunch fee is $150 per person. Attendees also may reserve a Congressional Table (seats 10 guests) for $1,500, or a Senatorial Table (seats 20 guests) for $2,500. To reserve a table, please check the appropriate box on the conference Registration Form.

Optional Executive Breakout Sessions
Supported by Purdue Pharma

H1N1 Influenza: The Healthcare Supply Chain Responds to Pandemic | 1:00 PM–2:00 PM
Perry Fri, Senior Vice President, Industry Relations, HDMA

In the spring of 2009, the healthcare supply chain faced its first real test of pandemic planning in 40 years.  Many assumptions about pandemic that fed government and industry plans were wrong, particularly regarding the origin and the pace at which it would spread.  Fortunately, the severity of the recent situation also fell short of many forecasts.  What did federal and state public health officials learn about their ability to respond to a pandemic and work collaboratively with the commercial supply chain?  What plans has CDC put in place regarding vaccine distribution and information sharing? What role is the healthcare supply chain seeking to play?  Learn how HDMA is working with public health officials, other associations and its own members to better prepare for pandemic response.

Federal and State Pedigree Overview | 2:30 PM–3:30 PM
Scott Melville, Senior Vice President, Government Affairs, HDMA; and Elizabeth A. Gallenagh, Esq., Vice President, Government Affairs, HDMA

An expanding patchwork of state pedigree laws and regulations continues to provide challenges to the efficient distribution of pharmaceutical products, both for manufacturers and distributors. Although state legislative activity declined in 2009, many states moved forward with new regulations to implement laws enacted in prior years.   Moreover, there continues to be interest in pursuing a uniform federal approach to pedigree while the FDA is moving forward establishing guidelines for the unique identification of pharmaceutical products.  This session will provide an update on these important initiatives and provide insight on what lies ahead.

Business Program: Contact Tirza Niemann, Director, Meetings & Education, at (703) 885-0230.