Open to HDMA Members & Invited Guests Only: HDMA members in the health, beauty and wellness (HBW) and over-the-counter (OTC) products and services marketplace.

Level of Education Provided: Intermediate

Who Should Attend
This Webinar is designed for healthcare distributor and healthcare manufacturers working in trade relations, sales and marketing who are responsible for the distribution and sales of HBW and OTC products to independent pharmacies.

Webinar Overview
As retailers face new reimbursement challenges, opportunities exist to work across the healthcare supply chain to help independent pharmacies identify new ways to optimize front-of-store profitability. This important Webinar will educate manufacturers and distributors on the obstacles independent retailers face and how supply chain partners can work together to respond to current and future industry challenges—ultimately helping independent pharmacies identify new ways to effectively market and leverage HBW and OTC products.

David J. Wendland, Vice President of Hamacher Resource Group, will share highlights from the initial research, conducted on behalf of HDMA and the HBC Advisory Committee, that examines the complexity of HBC products, and explain the implications for manufacturers, distributors and independent retailers. Following this presentation, an industry panel will then discuss the findings and improvements in efficiencies of new item introductions, planogram education and delivering promotional and marketing support to meet customer demands.

Mark your calendar to participate in this Webinar to build a deeper understanding of the obstacles and opportunities in distributing to independent retailers and identifying different customer needs.

This informative Webinar is especially designed to:

• Provide supply chain perspectives specific to the distribution of HBW and OTC products to independent retailers;
• Identify and evaluate ways to assist independent retailers in maximizing front-of-store profitability; and
• Present new research findings about HBW products in the supply chain.